Explainer Videos
Your audience awaits.
Action is a Manchester explainer video studio. You've got something complicated to explain. We turn it into 90 seconds people will actually watch.
Picture them. All those people about to click on your brand new explainer video. Interest piqued by your expertly crafted thumbnail.
And then they press play. And you know they're in for a treat because you did the right thing. You chose Action.
Explainer video production in Manchester
We’re based in Manchester and we’ve been making animated explainer videos here for years. For the NHS, for national publishers, and for businesses across the North West who needed to explain something complicated without boring anyone.
An explainer video earns its place when it does a job your other content can’t: making something complicated instantly understandable, in a format people will actually watch and share.
What's included
An explainer video from Action isn’t just the animation. Every project covers:
- Script writing and review. The single biggest factor in whether a video works.
- Storyboarding and a visual concept. No expensive surprises later.
- Bespoke design and illustration. Artwork made for your brand, not pulled from a stock library.
- Animation. The motion, timing and craft that makes it feel alive.
- Professional voiceover and stock music. A good animation needs to sound great as well as look great!
Cost and timeline
A 90-second animated explainer starts from around £6,000, and takes 4 to 6 weeks from kick-off to delivery.
What moves that number is length, animation style, and how finished your brief is when you arrive. We’ve written a full breakdown of what drives explainer video pricing.
Why Action
Your biggest risk when commissioning animation is handing budget to a studio that doesn’t understand the brief and gives you something generic. Action is founder-led: senior craft on every project. We’d rather make one video that still represents you in ten years than churn out something forgettable.
Sample projects
Animated explainer video for MSL
Matik animated explainer
Frequently asked questions
What are animated explainer videos?
Animated explainer videos are a great way to teach audiences about your product or service. At Action, we've produced a broad range of explainer videos in our time: from corporate tech explainers, to charity films.
Whatever you want to showcase, we'll help you create the best possible explainer video for your company.
Do I need to write a script?
No. This is something we can help you with and it's something we specialise in here at Action.
All you need is a rough idea of what you want the animation to do e.g: teach an audience about your product - and we'll do the rest.
If you've already worked on a script, we'll carry out a script review for you to ensure it's the best it possibly can be.
How long should an explainer video be?
Usually the ideal length for an animated explainer video is around 90 seconds. Any longer and audiences start to switch off after this point.
If we can't edit your script down to 90 seconds we usually recommend splitting the animation into multiple videos which are easier for audiences to watch.
How much does an explainer video cost in Manchester?
A professionally produced 90-second animated explainer video starts from around £6,000. Simpler styles can cost less; character animation, longer runtimes and multiple videos cost more.
Pricing is the same wherever you're based. We just happen to be in Manchester.
How long does an explainer video take to make?
Typically 4 to 6 weeks from kick-off to final delivery. That covers scripting, storyboarding, design, animation and revision rounds.
Do you only work with Manchester businesses?
Not at all. Manchester is home, and we love working with businesses across the city and the North West. But our client list runs from the NHS and the Financial Times to studios overseas.
The whole process runs comfortably over email and video calls, so wherever you are, we can make it work.
